max factor
purpose: to advertise and persuade people to buy their products
audience: women between 16-50
format/style: the black colours and the white circles of the max foreshadow fame, they give the sense of a fashion show or a big show, the black is qutie a sheek colour and the circles look like lights, specifically the big lights you get at shows or concerts, the fact that it says 'the makeup of makeup artists' is persuasive to anyone buying it because it gives them the idea that famous makeup artists use it and so it must be professional and the fact that they are getting it at high street prices would again be very convincing to buy.
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