yellow pages advert
purpose: to show people the product and what it does and encourage them to use it
audience: middle aged people to the elderly
format/style: the format of this advert is very basic but it gets the point across, the logo is bright and eye catching and it matches the name 'yellow pages' because the whole book and pages are yellow. the slogan 'let your fingers do the walking' is shadowed by the logo that it is fingers walking along the pages, this is a metaphor for the fact that you dont need to walk anywhere to find and contact the person you want to but that instead you can use your fingers to find the page of the person you want and can ring without having to actually walk anywhere.
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