chocolate orange advert
purpose: to advertise and persuade people to buy their chocolate
audience: everyone that eats chocolate
format/style: the style of the advert is quite busy, there is a lot going on, the chocolate orange logo stands out because of its bright colours as oposed to the dimmer background, the slogan 'smash it to pieces, love it to bits' is a clever use of words because to open a chocolate orange you have to break it appart by smashing it and then eat it, the use of bad smashing it and then loving the taste could foreshadow the fact that chocolate is so bad for you but we all still love to eat it because it tastes so nice, the fact that the woman in the background is working a boring office job gives the idea that a chocolate orange would brighten up her day at work.
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