world vision
purpose: to make people aware and encourage them to donate
audience: anyone 18+
format/style: the advert is very blunt and to the point which i thing created a serious mood when you see it which is relevant because the fact it is adertising it serious too, they use numbers presented as a stopwatch which could be seen as a metaphor for the fact that time is counting down for the children in africa. i also think that the fact they highlight the 4 in the fact 'a child dies every four seconds' is used to emphasise the fact that it is such a short amount of time, the crying child they have on the ad too shadows the fact that they have previously shown that it is a very serious and sad, the blankness of the background foreshadows the emptiness that the africans have
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