adidas advertisement
purpose: to advertise the product and persuade people to buy it
audience: 15-40 year old, sports players
format/style: the advert is very dark and uses alot of trees and shadows in the background this makes it look serious and the black makes a dirty feel to is, they could be using this to try and present the dirt that you will get when wearing the adidas sports wear to play sports, the slogan 'impossible is nothing' is very inspirational to the reader and is used to try and make the person reading the advertisement think that if they bought and wore the product that they would be able to achieve anything and that like it says anything is possible.
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