Jamie Oliver cookbook
purpose: to inform people about the book and to persuade people to buy/order it
audience: middle aged people or anyone that is interested in using the recipes to cook
i think that the language they use to adverise the book is clever, they start off with a bit of background information about jamie i thin they could do this to familiarize the person interested in buying it so that they would know whos book they are about to buy and maybe give some more reasons as to why they are buying it. it also says abit about the book itself, i think it is written language because it uses some words and phrases that you wouldnt normally say to someone face to face, the language is much more formal and uses better grammar than what you would probably say to someones face.
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